Archive for December, 2009
The Importance of Developing a Sound and Fundamental Marketing Plan
Do you find that you keep getting off point with your internet business? Have you made a few dollars online, but don’t know what you did to bring that money in? Then understanding the importance of developing a sound and fundamental marketing plan will be critical to your online success.
I read somewhere online that 90% of all internet marketers will fail or quit within the first year. Why is that? Internet marketing isn’t really hard to learn – but I think most people are misled when they read headlines like Make A Half A Million Over Night and when it doesn’t happen, they get discouraged.
Internet Marketing Is Not Rocket Science
It really isn’t – it’s about the exponential factor. If you take two cents ($.02) and double its exponent (2 x2 = 4, 4x 2= 8, 8×2 = 16) every day for thirty days at the end of 30 days you will have $10,737,418.24. That’s starting from 2 cents on the first day. The breaking point in this formula is basically half way through the month. This is exactly the way that internet marketing works — it’s all about the numbers.
Develop a Plan — and stick to it. Once you find something that works, keep doing that. Do it again and again, and again, only with different products and/or niche markets.
Stay on Target — the biggest problem most people have with internet marketing is that they don’t stay on target. They get distracted and working online can be one of the most distracting things I’ve ever dealt with.
Choose a Methodology — and conquer it. Whether it be pay-per-click advertising (not recommended for small pocketbooks or the new person starting out on the web) – pay-per-action, the bum marketing method (article marketing) or niche websites – to name a few – whatever method you choose – stick to it until you know the ins and outs of it and can do it in your sleep.
Stay with What Works — you don’t have to reinvent the wheel – you really don’t Stay with what works until you’ve got a concrete program going. Don’t switch up mid stream – if you want to play with a new approach, play outside of your regular marketing program.
Be Consistent – don’t stop what you’re doing – keep at it and you will continue to build momentum. The idea is to reach that exponential mark that continues to bring in an steady income for you.
Be Honest and Fair — and don’t take things to personally – keep yourself out of your business and keep your emotions out of it too. If you stay honest and fair in all your dealings online this will follow you where ever you go.
Develop a work schedule – that works for you and continue to build on this until you’ve got something happening for you continuously. Until you get your program going, it will more than likely take a lot of work up front.
Realize That It Takes Work — understand that just thinking about what you want to be doing but not putting action behind those thoughts won’t get you off the ground. In order to fly, you have to build that airplane, take it for a test drive and then maintain it to keep it working for you.
I know how frustrating it can be, because I’ve been there myself – but it doesn’t have to be if you can develop a sound and fundamental marketing plan for yourself. If you don’t think this is something you can do or you are too confused about it and you have a few dollars to spend, I know someone who took copious notes when she first went online and created a plan that not only makes her money, but also makes money for all of those who use it. It’s a plan that works. I am more than pleased to recommend this product to you, it’s something I purchased for myself. It works! To find out more, visit One Week Marketing Review
Making Money With Forum Marketing Posting
As an internet marketer, it is important that you know how to boost your online presence. You want your target market to see your name anywhere they go to promote easy recall. You also need to establish your expertise in your niche, build links for your website, and establish an ongoing communication with your prospective buyers. Sounds like a lot but you can do all of these by simply engaging in online forum marketing.
What is online forum marketing?
This is the process of visiting forums or discussion boards that are frequented by your target market. Your goal is to introduce yourself to them, mingle with your prospects, help them out by sharing your knowledge, and later on, influence their buying decision. Most forums will allow you to include your website URL on your posts. That will mean creating quality inbound link each time you make a post.
Benefits
As online forum marketing is a very effective marketing tool, you can expect a lot of benefits from using it. These include higher page ranking (due to the links that you generate), stronger online presence, and expert status. This will also help you earn the trust of your prospects as you will be able to convince them that you are really good on what you do.
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Just like any other internet marketing tool, you need to know how to do the process right to succeed at online forum marketing. Here are some useful tips:
1. Do not do hard-selling. People go to forums because they are looking for other individuals that they can talk to. They want to connect with people who share their problems and goals in life. The last thing that they would like to see is blatant ad or somebody who is trying to get them to buy something.
2. Establish your expertise. The first thing that you need to accomplish is to earn the trust of your prospects. This will happen if you showcase your in-depth knowledge in your chosen niche. Provide enlightening answers to their questions, show them the best ways to solve their problems, or simply show them how to get things done. The more you convince them that you are an expert, the higher your chances of winning their business.
3. Create a powerful signature. This should contain only your name, a slogan, and your website URL. Keep it very short but powerful that your target audience would want to click on it.
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To Find Out My Favorite Home Based Business Click Here: My Favorite Money Making Opportunity Article Source:http://www.articlesbase.com/internet-marketing-articles/making-money-with-forum-marketing-posting-1643683.html
Tips to Make a Lot of Money Online Starting From Scratch
Today everybody coming to the internet is here to earn money from it. Hence it is not surprising to see that the internet is full off “get rich quick” programs, plans, eBooks and systems. But the fact of the matter remains that none of these really provide any value towards building a real online business.
What is even more disturbing is the fact that people getting onto the internet, doesn’t realize the fact that a business opportunity on the internet is exactly like any other business opportunity and it is also governed by the exact same principles that governs the other traditional businesses. But the best thing about an online business is the fact that such a business can be start with very little or, no investment at all. Most of the internet businesses can be started free as well, if you are absolutely clear about where to start and how.
How do you start an online business that will bring profitability and make a lot of money online? An appropriate answer to this question can only be given, once you are clear about your objectives from the internet marketing business.
A lot of Gurus that you find on the internet profess that you do not need a website to start an online business. This could be true and I do not want to defy their knowledge. But the best way to go about making a lot of money online is by owning a website. This website of yours is the place where your customers first enter and see you and your business. Hence it is also important that this website be appealing and attractive so that your customers feel like coming to your website.
You might now be thinking if an internet marketing business is for people who are tech savvy and know how to build and run websites. When I started my online business, I had not even touched a computer. In the last 6 years, I have learnt pretty much everything. That doesn’t mean that you need to learn everything in order to set up your online business. This is the era of outsourcing and everything can be outsourced. Building websites is extremely easy and can be done at a very low cost. There are even free options of building an extremely good and useful website.
So, is that all that is required to start a business online. No, not really.
Your first task is accomplished without too much of an investment and if wisely done, free of cost. What you now need to do is to join a good online course that can teach you how to make lots of money online from your website. Such courses are available free of cost on the internet. Or, if you choose to join some paid courses, you might still be able to find such good courses at very reasonable rates. Such courses can help you scale up your online business. Whatever the option that you select, you should be aware that this task is extremely important, because if you do not know how to make money from your website, then the website is no good to you.
The internet is flooded with worthless online courses, scams and eBook that provide little or, no value towards building an online business. It is hence a very difficult aspect of setting up an online business. People tend to skip this step under the pretext that this is un-important. In spite of all the scam and scam memberships, it is important for you to pick up a good quality course in order to set up your online business.
It is not difficult to find good quality free online courses that can get you the required education to start off. You can catch hold of one such course and build your skills till you become proficient enough to identify a good paid course and join it to attain further polishing of your acquired skills.
You can start an online business without really spending anything. Did you like this article? Did it help you to plan a startup for your online business. Start your internet marketing business with the best keyword research tool – Micro Niche Finder. You can learn such simple and easy to use tips, absolutely free at my make money online blog. Article Source:http://www.articlesbase.com/internet-marketing-articles/tips-to-make-a-lot-of-money-online-starting-from-scratch-1641169.html
Pepsi Passes on This Year’s Super Bowl For Social Media
The big game is more than a month away but a winner has already been announced – social media marketing has claimed a victory over traditional advertising with Pepsi’s decision not to run any ads in this year’s Super Bowl. It is the first time in 23 years Pepsi will not run a television commercial on the Super Bowl. The company will spend $20 million on a social media campaign called the Pepsi Refresh Project instead.
Pepsi, headquartered in Purchase, N.Y., spent $33 million last year advertising their products like Pepsi, Doritos and Gatorade on the Super Bowl and was one of the game’s biggest advertisers. Only Anheuser-Busch spent more money. The St. Louis brewer says it will have 5 minutes worth of advertising in the 2010 Super Bowl.
A New Playbook
This is a major shift in marketing strategy. Pepsi’s relationship with the Super Bowl is legendary. Pepsi ads have been some of the most creative in history and the company has always pulled out the stops for the Super Bowl. It makes their move to social media that much more newsworthy.
The Pepsi Refresh Project
The company will launch the Pepsi Refresh Project beginning January 13th. Users will submit their ideas to Pepsi on ways to “refresh” their communities and thereby making them a better place. Each month for 10 months there will be up to 32 potential Pepsi Refresh Grant recipients selected and up to $1.3 million will be awarded. There will be 2 grants at the $250,000 level, 10 grants at the $50,000 level, 10 grants at the $25,000 level and 10 grants at the $5,000 level.
Pepsi will be looking for ideas from individuals, non-profit organiztions and pro-social businesses that can make a positive impact in the community. Ideas should be feasible and completed 12 months from the date users receive the first funds. Pepsi anticipates spending around $20 million to fund thousands of projects.
Play-by-Play
Larry D. Woodard, President of New York ad agency – Vigilante – explains, “Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. In 2006, spending on brand, Pepsi was at about $150 million. Although brand spending has been decreasing in recent years, Pepsi has continued to spend tens of millions on TV. And the Super Bowl annually has the largest audience of any TV show.
Woodard continues, “As television viewership has gone down, internet usage, particularly social media interaction, has increased. The 2009 Super Bowl attracted an impressive 95.4 million viewers (approximately 42.1 percent of U.S. TV homes) and many of those watch the commercials as attentively as the football game. By contrast, in the important 18-34 demographic, a whopping 85 percent use social media texting, blogging or social networking – and the phenomenal growth of social media has the attention of every major company. This holiday season, Toys “R” Us developed a Facebook page that grew at the astounding rate of between 40,000 and 95,000 fans per day after its late November launch.”
Fumble or Touchdown?
This is a giant move for Pepsi, especially because they still spend millions of their yearly advertising budget on television. The fact that they are not spending a dime on traditional advertising to even promote the Refresh Project says a lot for a company like this.
In our opinion – it is a win-win situation. Even if they drop the ball like Procter & Gamble did earlier this year with their self-serving Tide detergent “Loads of Hope” campaign, they will still help communities throughout the country and that’s a good thing. We think the user involvement and voting will help make this a social media success and Pepsi will reap the rewards of a buzz-generating ad campaign.
The Pepsi Refresh Project itself is big news. Pepsi sitting on the sidelines at Super Bowl XLIV? That is headline news.
Sofia Sapojnikova Article Source:http://www.articlesbase.com/internet-marketing-articles/pepsi-passes-on-this-years-super-bowl-for-social-media-1635690.html
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